Sunday, August 02, 2009

record labels and money making

Here is a novel concept: Record companies making money by allowing youtube users to use their songs in videos.

Everyone has seen the "JK Wedding entrance" dance but did you know that according to several metrics, Chris Brown's single is being bought frequently by viewers of the dance intro. Rather than squelching the use of the song (which lots of labels do, ahem, Universal) Zomba is using the video to actually sell its music! Amazing!

Not only does this show good sense on the part of Zomba's executives but implies a revitalization of an dying industry. Stockholders in Zomba should be very, very pleased.

No comments:

Post a Comment